Last week I wrote a piece on the Bravery blog about why we don't mod premium themes for WordPress. The majority of the professional web development work that I do is on WordPress and has been for the past four or so years. Before that I did WordPress primarily as a side gig while doing development on dotCMS and web marketing in higher education. Today, though, WordPress fills my days.
When I started out with WordPress I did the normal progresison of things and either modified existing themes or built on top of plain theme "frameworks". But a couple years into it, after learning a lot more about CSS and markup and putting my own standards on top of my coding practice, I decided that building themes from scratch was the way to go.
My main qualms with the premium theme market—and to be clear, my mind immediately goes